Avatr Technology Appoints Former Li Auto Executive Sun Baigong as Vice President

Former Li Auto executive Sun Baigong appointed VP at Avatr.
Table of Contents
    Add a header to begin generating the table of contents

    Avatr Technology has announced a significant addition to its leadership team with the appointment of Sun Baigong as Vice President. Sun, a seasoned executive with extensive experience from Huawei and Li Auto, will oversee crucial areas including marketing, product lifecycle management, and the development of the marketing system. His arrival signals a strategic move by Avatr to bolster its market presence and product strategy.

    Key Takeaways

    • Sun Baigong, formerly of Li Auto and Huawei, joins Avatr Technology as Vice President.
    • He will be responsible for marketing, product lifecycle, and marketing system construction.
    • Sun’s appointment follows recent leadership changes at Avatr.

    Sun Baigong’s Extensive Background

    Sun Baigong brings a wealth of experience to Avatr Technology. He joined Huawei in 2005, where he gained broad expertise across the company’s carrier, enterprise, and consumer business groups. Notably, he played a pivotal role in the spin-off and global expansion of the Honor brand, demonstrating a strong capability in brand building and international market strategy.

    Later, at Li Auto, Sun held significant positions, including Head of the West Region and leading the Go-to-Market (GTM) framework. His responsibilities there encompassed strategy, channel planning, and product launch coordination. This diverse background, spanning both technology and automotive market management, positions him as a valuable asset for Avatr.

    Recent Leadership Shifts at Avatr

    Sun Baigong’s appointment is part of a series of recent leadership adjustments at Avatr Technology. Previously, Tan Benhong served as both Chairman and CEO. By December 2023, Zhu Huarong, Chairman of Changan Automobile, assumed the role of Avatr Chairman, with Tan transitioning to a position within Changan. More recently, on September 19, 2024, Wang Hui, Vice President of Changan Automobile, succeeded Zhu as the Chairman of Avatr Technology.

    Sources