The Von Braun Center in Huntsville has temporarily suspended a newly implemented 75-cent technology fee following a swift public outcry. The fee, introduced to help fund facility technology upgrades, was collected for only five days before being paused on November 15th, less than a week after its launch.
Key Takeaways
- A 75-cent technology fee at the Von Braun Center was paused after public complaints.
- The fee was intended to offset costs for technology investments.
- The center collected $5,847 during the five days the fee was active.
- Leadership is evaluating feedback and determining the best path forward.
Fee Implementation and Public Reaction
The technology fee was implemented on November 10th and applied to transactions at concessions, bars, and for parking. The decision to introduce the fee was aimed at covering the rising costs associated with technological upgrades designed to enhance the guest experience. These investments include walk-through security scanners, updated point-of-sale systems, a new automated door keycard system, and digital signage within Propst Arena, among other facility-wide improvements.
However, attendees at a Huntsville Havoc hockey game were among the first to notice and question the additional charge. This immediate feedback prompted the Von Braun Center’s leadership to pause the fee collection to thoroughly review the concerns raised by the public.
Leadership’s Response and Future Considerations
Samantha Nielsen, Director of Marketing and Public Relations at the Von Braun Center, stated that the "priority is always the guest experience." She emphasized that the fee was introduced to support "smoother, safer, and more enjoyable visit[s] to the VBC." Upon hearing the questions and concerns, the center "paused the fee immediately so we could fully review the feedback."
The leadership team met to discuss the situation and decided to maintain the pause indefinitely. They are committed to being "thoughtful, transparent, and responsive" as they evaluate the best approach to fund ongoing technological improvements. There is currently no set timeline for a final decision regarding the fee or alternative funding strategies.
During the brief period the fee was active, a total of $5,847 was collected across parking and concessions/bars. The center reported an operational loss of $5 million in 2024, which was covered by the city.
Sources
- Von Braun Center leaders consider future of technology fee, WAFF.
- Huntsville’s Von Braun Center decides on future of new 75-cent technology fee after complaints, AL.com.
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