The Real Brokerage Inc. has acquired Flyhomes’ AI-powered consumer home search portal and related technology assets, marking a significant stride towards an AI-driven home buying experience. This strategic move aims to integrate Flyhomes’ consumer portal into Real’s forthcoming "Leo for Clients" platform, enhancing the real estate journey for both agents and consumers.
Real Brokerage Boosts AI-Driven Home Buying with Flyhomes Acquisition
The Real Brokerage Inc. (NASDAQ: REAX) has announced the acquisition of Flyhomes’ AI-powered consumer home search portal and its associated technology assets. This strategic acquisition is set to revolutionize the home buying experience by integrating advanced AI capabilities and streamlining the process for agents and clients alike. Concurrently, Real has made an equity investment in Flyhomes, supporting its transition into a wholesale mortgage lender focused on modern home financing solutions.
Key Takeaways
- The Real Brokerage acquires Flyhomes’ AI-powered consumer home search technology.
- Flyhomes’ consumer portal will be integrated into Real’s upcoming "Leo for Clients" platform.
- Real will offer Flyhomes’ "Buy Before You Sell" financing solutions through One Real Mortgage.
- The acquisition aims to create a seamless, AI-driven experience for home buyers and agents.
- Real made a strategic equity investment in Flyhomes to support its evolution into a wholesale mortgage lender.
Enhancing the Consumer and Agent Experience
Real’s CEO, Tamir Poleg, emphasized that this acquisition combines the best in real estate innovation to deliver a seamless, AI-powered experience designed around people. The integration of Flyhomes’ consumer portal, which features deep MLS integrations, real-time market insights, and an intuitive user interface, will be a core component of Real’s "Leo for Clients." This new platform is designed to simplify the buying and selling journey for consumers, extending the capabilities of Real’s existing AI-powered assistant for agents, Leo.
Streamlining Mortgage Solutions
Beyond the technology acquisition, Real, through its subsidiary One Real Mortgage, will also offer Flyhomes’ flagship "Buy Before You Sell" financing solutions. This initiative aims to provide agents and their clients with more flexible and client-first mortgage products, aligning with contemporary homeownership goals and further streamlining the transaction process.
Strategic Growth and Innovation
Pritesh Damani, Real’s Chief Technology Officer, highlighted that this acquisition connects agent tools, client experience, and transaction flow within one intelligent ecosystem. With Real’s proprietary agent-facing software platform, reZEN, already powering over 120,000 transactions annually, the integration of Flyhomes’ market-tested technology and skilled engineering team is expected to significantly elevate the client experience. Tushar Garg, Co-Founder and CEO of Flyhomes, noted that the transition of their portal and team to Real is a strategic decision to ensure continued growth, leveraging Real’s vision, agent network, and technology infrastructure.
Both the acquisition and investment were funded with existing cash on hand and are not expected to materially impact Real’s financial results.
Sources
- The Real Brokerage Acquires Flyhomes’ Consumer Home Search Technology to Advance AI-Driven Home Buying
Experience; Makes Strategic Investment, Business Wire.
