Cvent, a leading provider of meetings and hospitality technology, has announced its acquisition of Prismm, a company renowned for its spatial event design technology. This strategic move aims to enhance collaboration among event planners and hoteliers, addressing the growing demand for intuitive event diagramming tools in the industry.
Key Takeaways
- Cvent acquires Prismm to bolster its event design capabilities.
- The acquisition aims to improve collaboration and streamline event planning processes.
- Prismm’s technology will enhance the experience for both event professionals and hoteliers.
The Importance of the Acquisition
In an era where digital engagement is paramount, Cvent’s acquisition of Prismm underscores its commitment to providing innovative solutions that meet the evolving needs of event professionals. With over 5,500 venues and planners relying on Prismm’s technology, this acquisition is set to redefine how events are designed and executed.
Jim Abramson, Cvent’s Vice President of Product Management, emphasized the necessity of online collaboration in today’s fast-paced environment. He stated, "Given our expansive global network, we understand what time-strapped event professionals need to deliver bigger and better events."
Benefits of Prismm’s Technology
The integration of Prismm’s spatial design technology into Cvent’s offerings will provide numerous advantages:
For Hoteliers and Venue Operators
- Streamlined Event Creation: Online diagramming tools accessible to all stakeholders reduce planning time and enhance design accuracy.
- Elevated Sales and Marketing: Dynamic 3D virtual tours allow potential clients to explore properties remotely, increasing engagement.
- Improved Customization: Cutting-edge design technology helps hoteliers differentiate themselves from competitors, offering personalized virtual walkthroughs.
For Event Professionals
- Simplified Sourcing: Online tools expedite the venue sourcing process through virtual site visits and accurate space visualization.
- Enhanced Planning: Precision floor plans and templates allow for better visualization of layouts, ensuring smooth execution of events.
For Both Hospitality and Event Professionals
- Improved Collaboration: Cloud-based diagramming enables real-time collaboration among all stakeholders.
- Seamless Communication: Advanced design tools facilitate sharing detailed virtual representations, simplifying decision-making.
Future Prospects
Yaron Lipshitz, CEO of Prismm, expressed enthusiasm about the acquisition, stating, "Combining our 3D design capabilities with Cvent’s extensive network will empower event professionals to create unforgettable experiences."
As Cvent continues to expand its capabilities, the integration of Prismm’s technology is expected to drive significant business growth for both event planners and hoteliers, ultimately enhancing the overall event experience.
About Cvent and Prismm
Cvent, founded in 1999 and headquartered in Tysons, Virginia, is a global leader in event management technology, serving over 24,000 customers worldwide. Prismm, with a clientele of over 5,500 organizations, specializes in spatial design technology, revolutionizing how professionals connect and collaborate in virtual environments.
This acquisition marks a significant step for Cvent as it aims to set new standards in the event planning industry, ensuring that both planners and venues can thrive in an increasingly digital landscape.
Sources
- Cvent Acquires Spatial Event Design Technology Provider Prismm, Business Wire.
