Coming up with effective marketing strategies for your business is never the easiest thing to accomplish. With the advent of the internet and digital marketing, some people will try to convince you that any other advertising method is a waste of time. They will argue that online marketing has become the only way to spread the word about one’s products and services.
Guess what? There are still many tried-and-true offline advertising methods that have stood the test of time and are still effective to this day. Whether you’re promoting your company in a local newspaper, Pennysaver, or church bulletin, or handing out promotional gifts you’ll have successfully peaked potential client’s interest in your business.
The power of promotional products lies in the psychological effect it has on the receiver. Once a person receives a free gift, he or she will be compelled to give something in return. Therefore, once your potential clients receive a gift from you, rest assured they’ll want to reciprocate.
How do promotional products affect your potential business partners? Think of them as alternative business cards except they’re a more fun and creative way to showcase your contact information.
Plus, you never want to show up to a business meeting empty handed. Your business partners will always appreciate a little generosity. They like free stuff too, so why not give them something useful while promoting your brand? The additional brand awareness certainly won’t hurt your chances of future collaboration.
By focusing on using promotional pens to raise awareness about your business brand, we’re going to highlight three ways your business will experience great benefits by giving away this valuable material.
Everyone Loves Free Gifts, Right?
When was the last time you reached for a pen on your desk, only to realize that it’s gone? It’s nowhere in sight. You have no idea where it ended up. More than likely, this has happened to you at least five times today! So, having lots of them around is always a good idea since they seem to disappear more often than not.
Having customized pens with your logo branded is a great idea since everybody is always seems to need one for some reason or other. If they use yours on a regular basis, your company is going to be in the forefront of their mind. Plus, when it eventually gets “borrowed”, the next person is going to see your company information, learn about your business, and get much-needed exposure to your brand. Who knows? They may end up becoming your next customer.
An Affordable and Effective Advertising Opportunity
As far as ways to advertise your company are concerned while on a budget, you will be very impressed with the affordability of pens. You will be able to buy hundreds or even thousands of them at a low price and hand them out to everyone, whether they’re part of your target market or not. You never know who might need your products or services.
Should you just stand on the street all day and hand them to people walking by? No, that would be a waste of time. Look for community gatherings. As an example, let’s say you own a local restaurant and you’re looking to let your community know about the business. If a big event like a local carnival or something similar is about to take place, share them with the crowd. We all appreciate free stuff and it’s a great way to introduce them to your restaurant.
You can come up with other creative ways to create effective local promotions. The main goal is to get your functional advertising gifts in the hands of your target audience.
Choose From a Wide Range of Styles
The great thing about pens is they are available in a variety of styles. So you can choose multiple options, and since they are very affordable, you can buy different styles and introduce some variety in your campaign.
Before long, you’ll hand many of these great freebies which will certainly help promote your business, create brand recognition and awareness, and keep your business on the minds of potential or current customers and business partners.
At this point, the value of giving away free functional marketing materials should be quite obvious. They come in many styles, so they appeal to a wide range of people. They act as excellent advertisements for all businesses. Plus, they’re free, and free gifts tend to make people happy and receptive to outside messages. The combination of these benefits make this a powerful advertising opportunity.
Founder Dinis Guarda
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