12/06/2013 by Duncan Cumming
[Social Media ] How can social media really be of benefit to businesses? Find out how to measure the success of your social media marketing campaigns. When it comes to social media, one key question is often left …

29/05/2013 by Hayden Richards
[Social Media ] Facebook is probably feeling slightly sheepish, about missing out on Tumblr to Yahoo!  It might have been the perfect marriage. The Social Network is still way out in front as the most important network for two-thirds …

26/05/2013 by Hayden Richards
[Social Media ] It appears that the value of Facebook “likes” is soaring, according to a  recent study. Each Facebook “like” a brand receives is worth $174.17 — up 28% since 2010, according to a Syncapse study. Fans spend …

21/05/2013 by Heather Turner
[Social Media ] Last year, Samsung became the top mobile manufacturer in the world, taking the spot held by Nokia since 1998 and overtaking competitor, Apple’s, share of the smartphone market. But Samsung isn’t only a global mobile …

18/05/2013 by Heather Turner
[Social Media ] Digital marketers from some of the world’s biggest companies have all learned lessons about the importance of social listening and keeping loyal fans engaged. And they’ve been sharing what they’ve learned about driving incremental sales …

16/05/2013 by Heather Turner
[Social Media ] Marketing Magazine, in collaboration with social media agency Jam, put more than 2300 social media marketers and agencies to the test asking, how much do you know about social media? Do you know how to …

15/05/2013 by Heather Turner
[Social Media ] In the fast paced world of high frequency trading, asset management and equity analysis, more companies are tapping into real-time social media data streams to help make investment decisions. According to social data providers, Gnip, …

13/05/2013 by Heather Turner
[Social Media ] A majority of organisations surveyed report dissatisfaction with their social media strategy. A recent Ragan/NASDAQ OMX Corporate Solutions survey indicates that an alarmingly high percentage of communications directors in the some of the world’s largest …

03/05/2013 by Gianluigi Cuccureddu
[Social Media ] I think personal branding in a transparent environment is important, it sets you apart from the rest and depending on how you brand yourself you can create a lot of value for others whilst doing …

02/05/2013 by Gianluigi Cuccureddu
[Social Media ] I came across this interesting article on Mashable, on the Cost per Like (or Fan) on Facebook and how to valuate it. It’s interesting because nobody has a real answer yet, so discovering what might …

30/04/2013 by Gianluigi Cuccureddu
[Social Media ] I’ve been a member on Linkedin since January 2008 and have always used Linkedin heavily for personal branding, brand awareness, marketing and business development purposes. LinkedIn is the network for me to grow business. As …

29/04/2013 by Gianluigi Cuccureddu
[Social Media ] I came across this article on supply chain executives and how social media is perceived by them. It well-describes some of the experiences and feedback we encounter, investigating how transparency and collaboration –through the integration …

23/04/2013 by Gianluigi Cuccureddu
[Social Media ] I recently read a research piece, which said that social media is too much focused on broadcasting, Twitter is one of these platforms that is sensitive for broadcasting. So how can you get the most …

21/04/2013 by Hayden Richards
[Social Media ] A USA today article, recently cited the failure of social media making any impact for small businesses. According to the report: “About 61% of small businesses don’t see any return on investment on their social-media …