The modern business has dozens of advertising tools on its utility belt. These range from direct mail to social media and SEO, and each comes with its own unique set of benefits. One advertising tool that’s become incredibly popular in the last few years is Pay-Per-Click (PPC). PPC advertising is an incredibly simple tool that can used by businesses of any size, and can provide some fantastic results.
At its core, the concept is simple. PPC is entirely focused on the online space, and allows you to market yourself to a targeted audience. You will place ads on sites around the web, and how much you pay will depend on how many users clicked the ad.
Besides simplicity, there are a host of other benefits too. Here are six of the biggest!
Results are easy to track
You can gauge and measure pretty much every aspect of your PPC campaign. This includes, but is not limited to, impressions, clicks, costs, visits and more. Because you can keep a tight hold on every fact and figure, you know when things are working, and when things aren’t working. And this means that you can quickly adjust your game on the fly. You can be flexible, and aren’t locked into a single decision permanently. You can switch things up as you see fit.
Once you’ve initiated a PPC campaign, it’s up and running and there’s very little else you need to do. It’s time to watch those clicks roll in, and your campaign reach every corner of the web! Even better: a PPC provider like rubysearchsolutions.com can offer to setup the whole thing for you, so you don’t have to lift a finger.
With PPC advertising, you are in control. You can choose where and how your ads will appear in order to get the best results. That means you can run them on sites that are relevant to your product. As a result, you will only draw in people who are interested in your company.
You only pay when it works
As we previously mentioned, PPC advertising means that how much you pay out will depend on how many clicks your ad got. How much you pay for each click is entirely up to you, meaning you’re in control of your company’s marketing budget.
You can run and test different campaigns
Whether you want to try two slogans or two logos, you can do just that. Now, just sit back, relax and see which one performs best. This way, you’ll be able to understand which part of your branding is the most effective, and which is lacking.
PPC campaigns are quick to set up
If you have a site and want to start running some campaigns, it’s possible to do so in a matter of minutes. There are plenty of resources which detail the setup process in full, such as wikihow.com. It’s quick, easy and will cause you no hassle. Even if you aren’t too confident with online marketing or similar processes.