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What an incredible platform the internet is. It’s like a giant high street and everybody is the world is invited. What’s more, everybody can browse the shops at the same time. There’s no ghastly crowds or fighting to get to products on shelves.
So it should come as no surprise that businesses want to set up their shopfronts on this virtual high street. The problem, however, is that many small businesses haven’t fully grasped how to take advantage of the concept. Here are some reasons why your online business isn’t booming and what you can do about it.
You’re Not Hiring The Right People
Setting up a successful online business takes a level of expertise. But many new ventures don’t ever ask for help. Instead, they simply use generic online shopping tools developed by website creators. These tools are basic and rarely the right solution for your business. Far better would be to go with an agency, like Magento agency , which can make the customer experience genuinely seamless.
Small businesses are rarely able to solve the most common online shopping problems. One of the problems that frequently arises is the abandoned basket problem. Customers will often fill up their basket, get to the checkout, but then not complete the order. Why does this happen? Usually, it’s because there is some difficulty with making the payment. And it puts potential customers off buying. What agencies can do is make this experience much better, reducing the chances that a customer will abandon their basket.
You’re Not Testing Your Marketing Strategies
Different companies have different marketing strategies. But even within a company, the way businesses sell to customers changes. Online business often suffers when firms don’t test out different marketing strategies . It could be that your marketing department thinks that the strategy you’re pursuing right now is the best. But customers could tell you otherwise.
One thing that businesses can do to get sales booming again is to use split testing. If you run an online shop, you can use split testing to find out which marketing methods are most effective. Split testing essentially divides customers into two groups. One group goes to the shopping page with the original design, and the other goes to a page with the alternative marketing design. Then all you do is wait and see which design produces the most conversion.
The benefit of split testing is its versatility. It’s a method you can apply anytime you can’t decide between two alternatives.
You’re Not Asking For Feedback
Running a successful business is increasingly about having the right data. And few data points are more important than the feedback you get from customers.
Listening to customer feedback tells you how you can improve your online shopping experience. It’s rarely the case that they’ll have no gripes whatsoever. But these gripes can be a window into the thoughts of other customers who aren’t as forthcoming.
When you know what problems customers are experiencing, you’ll be able to act quickly to get the problem solved.