Business Executive Education is moving the way companies and executives are managing their strategies and careers. The future will see more and more investment in the continuous executive and corporation education. Read below the most interesting happenings and developments that caught my particular attention.
Bellow some of the trending news for the week let us know what you find the most interesting?
The program will focus on the unique challenges inherent in developing and marketing a successful entertainment franchise. The program is structured around three strategic marketing issues: how to effectively market creative products and portfolios, manage and market talent, and respond to advances in digital technology.
Professor Das Narayandas, Senior Associate Dean and Chair of Executive Education and Publishing said:
“In this inaugural program, senior executives in marketing, business development, and strategic planning will tackle the new challenges associated with promoting their products and talent within digital technology’s evolving landscape. Strategic Marketing in Entertainment, Media, and Sports is a dynamic addition to our broad and expanding portfolio of executive education programming. ”
Engaged in a series of relevant case study discussions, interactive lectures, and dynamic debates, program participants will gain new perspectives on the different facets of the entertainment business and thereby improve their ability to make informed marketing decisions.
Strategic Marketing in Entertainment, Media, and Sports will run from June 5–8, 2013 and will take place at Harvard Business School.
Strategic Marketing in Entertainment, Media, and Sports
(June 5–8, 2013, Harvard Business School)
Anita Elberse, Associate Professor of Business Administration and faculty chair of Strategic Marketing in Entertainment, Media, and Sports.
At a time when there is a clear need for education that caters to the requirements of business and industry, HT Media Ltd has decided to focus on providing corporate education through one of its joint ventures.
“There is a need to bring industry and academics together, and build the industry focus (in management education). The opportunity is huge in India and HT is taking a right step,” said Dipak C. Jain, former dean of Kellogg School of Management.
Jain, along with a few other academicians and industry leaders, was in Delhi on Saturday to participate in a panel discussion on building industry relevance in management education that was organized by HT Media.
This is a not a problem that has shown up recently, but has magnified now looking at the acceleration of economic growth, said Rajiv Verma, chief executive at HT Media.
After top institutes such as the Indian Institutes of Management (IIMs) and the Indian School of Business (ISB), there is a huge gap.
Commenting on HT Media’s tie-up with the Apollo group to offer executive programmes,Thakkar said Indian firms do not have a culture of credible ongoing training.
A survey paper released by industry lobby Associated Chambers of Commerce and Industry of India in January said a dismal 10% of management graduates are actually employable despite the robust demand for managers.
GE will highlight its contribution to Abu Dhabi’s fast-growing aviation and travel sector as a gold sponsor of the World Travel & Tourism Council Global Summit 2013 to be held on April 9 and 10, 2013 in the city.
Regarded as one of the world’s most influential travel and tourism events that bring together over 1,000 industry leaders, the Summit will present the contribution of various public and private sector entities in the growth of Abu Dhabi.
Underlining its participation at the Summit with the theme ‘Partners for Progress,’ GE’s dedicated pavilion at the Summit will showcase its partnership in promoting Abu Dhabi’s aviation sector, which in turn is a key driver of the travel and tourism industry.
GE has a strong footprint in Abu Dhabi, having partnered with Mubadala Development Company in commercial finance, clean energy research and development, aviation, industry and corporate learning. In addition to supporting the city’s focus on driving innovation, through its ecomagination center in Masdar City, GE has established partnerships with ADNOC, ADGAS and Abu Dhabi Gas Industries, among others.
Complementing the government’s human capital development goals through advanced training programs, GE has introduced its highly acclaimed Oil & Gas University program in Abu Dhabi, as well as the Leadership Accelerating Business (LAB), a learning development center established in collaboration with Mubadala in Abu Dhabi modeled on GE’s Crotonville executive education program to focus on the skillsets of UAE nationals.
Liquidnet, the global institutional trading network, announced that as part of its commitment to talent engagement through education, the company has launched an innovative partnership with the NYU Stern School of Business.
Liquidnet and NYU Stern have worked together to design the Liquidnet core business management program for the company’s business leaders that will be led by Stern professors later this month. In addition, Liquidnet employees globally will now have access to Stern’s Executive Education electives across finance, management, marketing and innovation subjects.
“The program we’ve developed with the Stern School of Business is unique in the fact that it reflects Liquidnet’s commitment to providing dynamic continuing education opportunities that advance our business needs while ensuring that our people are and continue to be the best in the industry,” said Jerilyn Medrea, Global Head, Talent Engagement at Liquidnet.
A like-minded group of business school deans gathered together in December 2009 to discuss how best to raise the profile of their schools and to showcase their inherent strengths. Out of those discussions, the Business Education Alliance (BEA), a non-profit organization, was born. The organization was formed with the mission to be the trusted, objective, comprehensive source of data on MBA programs.
BEA Chairman and Dean of William & Mary’sMason School of Business, Larry Pulley , said:
“BEA wants to change the way prospective students choose a business school. We focus on the information that matters –that really gets to why a person would be a great fit for a school.Ultimately, our goal is to improve the outcome of business education.
BestMatch will be student-focused. Personalization and customization will make sure the student’s needs are put first and foremost. Connectivitywill provide the ability to converse directly with schools and connect students to companies, which may lead to an internship or job.”
BEA is building a web-based, interactive tool that will allow prospective students to find the business school that best matches their needs. BestMatch will provide independent, verifiable data, as well as facilitate business schools showing their value in unique ways. BestMatch will leverage the latest technologies and social media to engage the student audience, making the information relevant and accessible.
The Business Education Alliance welcomes new member schools and employers to join in their mission to effectively leverage collective resources to improve career outcomes for graduate business students.